The Content Code: Six essential strategies to ignite your content, your marketing, and your business

That’s the problem with creating content that is unrelated to the product or idea it is meant to promote. There’s a big difference between people talking about content and people talking about the company, organization, or person that created that content.

This is The 1% Rule of content creation:

• 90% of people just consume content (watching travel shows but never traveling)

• 9% actually do something (getting the internship, taking the hike, starting the business)

• Only 1% share what they’ve learned along the way

That final step—documenting your journey—is what separates the merely accomplished from t

Value, credibility, and trust. Add