The Impact Equation: Are You Making Things Happen or Just Making Noise?

Once you see what emotion you are able to create and what emotion your audience tends to respond to, it’s time to create smart content around those feelings and wrap smart ideas around them.

Realize that in life and business, it’s always what stands out that gets remembered. If everyone competes on price, but you are the only one raging about your incredible customer service, then that’s what we’ll remember.

For the first time, they can type in any thought they dare say aloud and see how many likes and comments it receives. While limited, this ability has shown people, for the first time, what others think is worthy of sharing and what is not. They are exposed to their own success, or lack thereof, quickly and painlessly, allowing much more feedback th

Anyone can differentiate themselves through any offering they have or anything they refuse to offer that their competitors do without thinking.

We have placed Contrast as our multiplier in the Impact Equation because its value cannot be underestimated. When Contrast is low, nothing you do has any impact whatsoever. When you begin to differentiate yourself, however, you create an immediate visibility that is not easily trumped.

Look at what competitors say, along with others in your space. Avoid almost all of the words they use.

creating today’s garbage is an important aspect of creating tomorrow’s gold.

Think about what else you want to be known for, apart from your primary function.

Business is about belonging.