$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)

There are three types of lead magnets and each offers a different type of solution. First, if your audience has a problem they don’t know about, your lead magnet would make them aware of it. Second, you could solve a recurring problem for a short amount of time with a sample or trial of your core offer. Third, you can give them one step in a multi-

So your lead magnet should be valuable enough on its own that you could charge for it. And, after they get it, they should want more of what you offer. This gets them one step closer to buying your stuff. A person who pays with their time now is more likely to pay with their money later.

I note my ideas publicly: I used to keep ideas to myself. Now, I tweet them publicly as they happen. If a post does better than normal, I know it's something people find interesting. Then, I make more stuff on that topic.

A lead magnet is a complete solution to a narrow problem. It’s typically a lower-cost or free offer to see who is interested in your stuff. And, once solved, it reveals another problem solved by your core offer. This is important because leads interested in lower-cost or free offers now are more likely to buy a related higher-cost offer later.

Manufactured: Turn your ideas into reality. Pick a topic people find interesting. Then, learn about it, make it, or do it. Then, show it to the world. This costs the most time and effort since you have to create the experience versus talking about one you already had. But, it can have the biggest payouts. i) Example manufactured experience: I lived

Switch from “How to” to “How I.” From “This is the best way” to “These are my favorite ways” etc. (especially when starting out). Talk about what you’ve done, not what others should do. What you like, not this is the best. When you talk about experience, no one can question you. This makes you bulletproof. a) I make my oatmeal this way vs. you shou

platforms either. Main reason: I want to consume the ads. I want to see how businesses do three things. 1) How they call out their ideal customers. 2) How they present the value elements. 3) How they give their audience a call to action. When I look at ads this way, it turns what was once an everyday nuisance (ads) into a continuous learning experi

And compared to people who know us, strangers present three new problems. 1) First, you don't have a way to contact them. Duh. 2) Second, even if you can contact them, they ignore you. 3) Third, even if they give you their attention, they’re not interested.

Action Step: Find your scraping tool by searching “outbound leads scraping tool” or “database lead scraping.” Find brokers the same way. With a few clicks, you’ll find what you’re looking for. Put your first 1000 names together.