Sublime

The Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.

When brands go down the Purchase Funnel (Awareness, Consideration, Trial, Re-engagement), they have to identify which marketing route to prioritize.While Content remains that constant, the means of creating an effective content marketing strategy is one that is constantly evolving. Right influencers can create unparalleled advocacy, education, and ... See more