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be served dynamically and reused across segments. If you’re working with a forward-thinking agency,
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Paso 6: Amplificación del contenido
Iwan Setiawan • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
A better product fulfilled an unmet consumer need, delivered a better user experience, and created better total consumer value.
A. G. Lafley • Playing to Win: How Strategy Really Works
The macro parts link all your advertising, marketing, publicity, sales, and operations pieces together with common themes, a clearly understood covenant with customers, and, as I said, a process for moving the customer
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
as go to market (GTM).
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
In most companies, the marketing department’s job is to get the leads and the sales department’s job is to call on the leads and close the sale. But in between “getting the lead” and “closing the sale” there’s a huge gap. If you close the gap, your profits will skyrocket. To close the gap, you need to recognize that 1. Marketing’s job doesn’t begin
... See moreDan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
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