Converge: Transforming Business at the Intersection of Marketing and Technology

You’ve become more cross-disciplinary and cross-functional, bringing a greater range of voices to the table. And

The trick is understanding the advantages and limits of those technologies and being open to experimenting with them.

It’s a constant cycle of testing and learning, building and destroying.

The same is true of technology, with ceaseless innovation in the cloud, in social media, and in big data, ensuring that

whose main focus is on their consumer’s journey and who possess a relentless desire to understand and improve that journey from beginning to end.

You’ve cleaned up your organization to eliminate needless, unproductive, and even harmful silos.

chat about how a slow, documentation-driven software development process could be made over.

The Agile organization plans on timescales from the daily to the annual and is always testing and learning, accountable to finance, and data-driven.

Historically, enterprise IT backlog has moved too far away from the customer, often aligning with business needs that have nothing to do with the customer experience.