INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

Culture of accountability

Culture of urgency

Culture of results

Culture of collaboration

Culture of empowerment

Culture of experimentation—teams know they can run tests; some will succeed and many will fail, and this is acceptable and understood. Culture of open minds—teams know that good ideas can come from anywhere and aren't always obvious at the outset.

Culture of empowerment—individuals and teams feel empowered to be able to try out an idea. Culture of technology—teams realize that true innovation can be inspired by new technology and analysis of data, as well as by customers. Culture of business‐ and customer‐savvy teams—teams, including developers, have a deep understanding of the business need

Culture of high‐integrity commitments

Culture of recognition