Jiun
@lobomedia
Jiun
Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
blog.intercom.com • So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 5 highlights
amazon.com
So much productivity is fueled by negative emotions. You're afraid of getting a bad grade as a teen, so you study for tomorrow's big test late into the night, mostly out of fear and with the knowledge that you'll be exhausted tomorrow. There's no joy in it, just a fear of not being good enough, of disappointing someone, of ruining your future.
As an... See more
As an... See more