content marketing vs world-building — kening zhu

build a world, not a marketing funnel

World building is the new web design Worlds make your brand unforgettable Bookmark this so you never forget it https://t.co/P29TWMQMR6

Words are crucial, therefore changing the lexicon was the first step. I stopped considering the web as a place where to find an audience . I quit using the word users , switching to people instead and rewrote my pages to reflect my true self. Eradicating the marketing jargon was also paramount. I don’t produce content , I write and record sounds an... See more