content marketing vs world-building — kening zhu
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content marketing vs world-building — kening zhu
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
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build a world, not a marketing funnel
build a world, not an audience — kening zhu
We no longer lack tools for creating content. When content production and distribution is infinite, the important aspect is its primary function in crafting and proliferating culture*.* In other words, the value of content today comes primarily from its use in cultural production.