ethical marketing
"I see our customers as partners in a big project, not as crops to be harvested. You can’t have a sustainable long-term relationship when you treat your customers as crops.”
-Tobi Lutke
“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”
Slowness of message
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.
What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.