The Good Marketing
Our relationship with a culture shouldn't look like a scientist peering through a microscope.
If we just passively observe from the outside, and don’t we don’t form direct, active relationships with the leaders, artists, elders, people with lived experiences that make and change a culture, how can we truly be an expert or an advocate?
Further, if w... See more
If we just passively observe from the outside, and don’t we don’t form direct, active relationships with the leaders, artists, elders, people with lived experiences that make and change a culture, how can we truly be an expert or an advocate?
Further, if w... See more
Nick Susi • Culture Is the Client
“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”
Aneesh Raman • Opinion | When Your Technical Skills Are Eclipsed, Your Humanity Will Matter More Than Ever
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
Non-Coercive Marketing: A Manifesto
This Is Marketing - by Seth Godin | Derek Sivers
sive.rs