The Good Marketing
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
37signals
37signals.com
This Is Marketing - by Seth Godin | Derek Sivers
sive.rs
Non-Coercive Marketing: A Manifesto
“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”
