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Non-Coercive Marketing: A Primer
The key ingredient in non-coercive marketing is the golden rule. We should market to others the way we'd want to be marketed to ourselves. But, as I discovered in my own journey, when we're at war with ourselves, and when we treat ourselves in shitty, coercive ways, we often end up treating others that way without realizing it.
Rob Hardy • Non-Coercive Marketing: A Primer
Non-coercive marketing is about creating customers who are both aligned and empowered . An aligned customer is someone who is delighted to have done business with you . It's likely they could have purchased something similar elsewhere, but because of their interactions with your marketing, they feel a sense of connection, resonance, or even belongi
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Non-coercive marketing is about creating customers who are both happy and empowered. […] An empowered customer is someone whose choice to transact comes not from insecurity, but from self trust. In other words, it's a ‘fuck yes’ decision for them, made from a place of wholeness.”
Pleasure Activism
Non-coercive marketing, above all else, is rooted in trust. That's the bottom line of this whole philosophy. In nearly every way, traditional marketing operates from a place of distrust, while non-coercive marketing always defaults to trust, even when it's scary.
rob hardy 🦌 • Non-Coercive Marketing: A Manifesto
Non-coercive marketing recognizes that the vast majority of people who enter your world are not currently ready to transact with you from a trusting, empowered place. As such, it optimizes for long-term relationships and friendships. It's about building a world that people want to inhabit, and travel deeper into, over the long term. It's about bein
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When you optimize for both alignment and empowerment, you end up with the highest calibre of customers. People who take your work seriously, who tell their friends, who keep buying for years to come. In other words, non-coercive marketing is aimed at creating true, lifelong fans. If you're invested in the 1,000 True Fans model, as I am, non-coerciv
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Trust others fully. Trust them to encounter your truth and be able to evaluate it for themselves. Trust them to make empowered decisions for themselves without an ounce of emotional coercion or manipulation. And trust that ditching the need to control and manage everything can indeed get you more of what you want in both your business, and your lif
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Non-coercive marketing is about radical honesty. It's about being courageous enough to say what's true, even if it's unpopular, unflattering, or dredges up insecurities. It's about leaning into full authenticity and openness, because that's how you stand out, find the others, and build deep relationships in a world where most marketing is inauthent
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