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Non-Coercive Marketing: A Primer
Here is one that I’ve encountered time and again: marketing is the mother of revenue. Some of you might wince at the idea of self-promotion and all of your biases with the word marketing. When it comes to gigantic corporations, I do too. But let’s consider this in a small business context, where you work in and with your community. In this sense, m... See more
💡 How do you run a sustainable business?
Principles: Optimize for happy, empowered customersSurrender control, and embrace emergenceCede authorityTreat people as ends, not meansEnough is enoughPlay long gamesTell the truth, even when it's scaryCreate invitations, not ultimatumsTrust fully and unconditionally
Rob Hardy • Non-Coercive Marketing: A Primer
What makes a good marketer is an interest in what motivates target buyers, how they buy, and what earns their loyalty.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
The goal of non-coercive marketing is to give everyone who enters your world all of the information they might need to make an empowered decision. No hiding. No inflating. No bullshitting. Just truth.