Why Carnegie’s Rules Are Evergreen

Talk in terms of the other person’s interests.

Regardless of your individual goals, the key is to make it “all about them.”

PRINCIPLE 4 Be a good listener. Encourage others to talk about themselves.

Being a really good listener is one of the most key things. When I sit around listening to the Elders talk in meetings, I realize they’ve become Elders because they spent their lifetimes listening and absorbing and then only speaking by choosing their words carefully. Another key thing is loving people—a genuine love of everybody, and looking for t