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What is a Go-to-market Strategy? [7-Step Guide for 2023]
Articulating your go-to-market strategy will help you: To create clarity: establishing the context of your market (reason for being of your business, the alternatives, your customers, and their needs…). To focus: narrowing down the opportunities and removing distractions. Put your plan in motion: by turning your strategy into acti... See more
Erwan Derlyn • A jargon-free go-to-market strategy template
What market opportunity should you pursue? Who is your target audience? What is your value proposition and product? How should you price the product? How do you present it in a unique and compelling manner? Which channels work best for your product, and how do you scale them?
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
go‐to‐market strategies
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
With the creation of a go-to-market (GTM) strategy, companies can prepare themselves for setbacks and unforeseen circumstances, create solutions, and remove potential bottlenecks from competitors.