Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit

“mission-critical”

Growth: Select channels that are actually relevant to your target audience and add fuel to it with Growth Loops.

What market opportunity should you pursue? Who is your target audience? What is your value proposition and product? How should you price the product? How do you present it in a unique and compelling manner? Which channels work best for your product, and how do you scale them?

Special ops are extremely organized, well-trained, committed, laser-focused on the mission, and extremely swift.

North Star Metric, as defined by Sean Ellis, is a core measurement of how much value added you are delivering to your target market.[4] Your North Star Metric (NSM) is not just any metric. If improved, it is the one metric that will have the greatest impact on your business. The criteria for selecting a good NSM are the following: Leads to revenue

Winning strategies are always made to play on your strong points – and your competitor’s weak ones.

“A simple plan, carefully concealed, repeatedly rehearsed and executed with surprise, speed, and purpose.”

A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Gro

Pricing: Capture this value with value-based pricing or a proxy of it. Imagine price as a currency of value exchange.