Validating Product Ideas: Through Lean User Research
Makes sense, right? I’ll let you in on a secret: Over the course of my seventeen-year career, I have only once been surprised by the results of a usability study—only one time. Considering we have completed over 125 separate projects, those are some pretty low odds. Saying this out loud in my field is almost sacrilegious, and I have gotten a lot of
... See moreIrene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
I meet countless teams that claim to be following Lean principles; yet, they work for months on what they call an MVP, and they really don't know what they have and whether it will sell until they've spent substantial time and money—hardly in the spirit of Lean. Or they go way overboard and think they have to test and validate everything, so they g
... See moreMarty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
The Advisor Paradox: Hire advisors for good advice but don’t follow it, apply it.
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
The purpose of product discovery is to quickly separate the good ideas from the bad. The output of product discovery is a validated product backlog.