Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

The one thing you should never outsource is learning about customers.

The Advisor Paradox: Hire advisors for good advice but don’t follow it, apply it.

My tool of choice is an incremental build of the Lean Canvas delivered on an iPad (or paper). I start with a blank canvas and incrementally reveal parts of the business model as I walk through

11] It is imperative that you share your

believe that if you intend to charge for your product, you should charge from day one.

You have to first sell your product yourself, before letting others do it.

First sell manually, then automate.

let customers find you organically, while outbound channels rely

Later, you’ll see how this UVP evolved significantly after just a few customer interviews.