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The Proven Process for Developing a Go-to-Market Strategy [+Templates]
A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers. It outlines choices, steps, and activities that need to be taken to introduce and sell a product or service effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Gro
... See moreMaja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Steve Jobs about go to market strategy
youtu.beThe second factor concerns distribution, usually referred to as go to market (GTM).