product marketing manager is usually not a full‐time, dedicated member of each product team.

Marketing can be defined as understanding the problems of customers (strategic marketing) and what solutions are offered in the marketplace (competitive analysis), creating a solution that more effectively solves the customer problem (product management), and letting customers know that your solution exists (tactical marketing).

product manager setup, it is someone’s job is to manage that change both as representative of the silo but also as a broader organization.