The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany

Introduction to Business Accounting/Finance

Companies that implement a customer development model invest heavily to understand their customers’ economics and find ways to make them more favorable. They reach the profit zone by first probing how their customers buy and use their products and then finding ways—beyond merely selling the products—to help the customers in the difficult, expensive

Product risk Getting the product right Customer risk Building a path to customers Market risk Building a viable business