So You Want to Build a Brand? Here's What You Need to Understand. - Inside Intercom

A brand is something you have an unexplained, emotional connection to. A brand gives you a sense of familiarity.

Go back to the identity section: are you able to deliver consistently the things which you identified which make you special? If not, what are the 1 – 3 things that people always say about your work / what you do? 1.………………………………………………. 2.………………………………………………. 3.………………………………………………. Watch the talk by Simon Sinek on “How great leaders inspire action” to

shortest answer is that branding is the necessary precursor to marketing. A brand is built on internal attributes that don’t change, such as a company’s values or vision. Branding is the construction of a company’s brand.