Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)

Other bigwigs who have collaborated with Troma include South Park creators Trey Parker and Matt Stone. Before they created one of the most successful musicals in Broadway history, Book of Mormon, their early film Cannibal! The Musical was released by the Troma Team.

The discipline and planning of preproduction is something that every product launch could benefit from. Few businesses understand their processes as well as a film production, where literally every page of the script (think product roadmap) is broken down into manageable (well, hopefully manageable) chunks, to be executed according to a strict sche

Movies function day to day, and that fosters a discipline that would be beneficial to apply to any business. Every day on set must contribute to the end-goal of a finished film. Is every day at your office contributing to your end-goal? It’s hard, and something I try to remind myself of, not always successfully.

Understanding how to delegate is perhaps the most valuable thing an entrepreneur can learn. Doing everything yourself does not scale. Being able to delegate well is akin to being able to lead well, and frankly, to being able to get shit done. And effective delegation is not easy. When it comes to managing a team, there is no such thing as “set it a

right light and context.

The Lesson: In most cases, it is very hard to see direct results from attending a trade show or conference that covers the cost of being at the event. On the other hand, if you return to a show, year after year, there is a residual value to being there that doesn’t go unnoticed by your customers. If you can be patient, that residual value can pay o

For every movie in the Troma library, having a great key art image that became the basis of the poster, and then the smaller sell sheets, was essential. As essential as having a good trailer.

What are your business’s “rules of production”?

costumes, set pieces, props, equipment, crew, a plan to get us all there, a plan to shoot something else should Mother Nature, or other forces, interfere.