Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

In the case of business model and product innovation, the Lean Startup movement provides us with a framework for operating in conditions of extreme uncertainty. In Running Lean (O’Reilly), Ash Maurya explains how to execute a Lean Startup model: Do not spend a lot of time creating a sophisticated business model. Instead, design a simplified busines

Every business plan begins with a set of assumptions. It lays out a strategy that takes those assumptions as a given and proceeds to show how to achieve the company’s vision. Because the assumptions haven’t been proved to be true (they are assumptions, after all) and in fact are often erroneous, the goal of a startup’s early efforts should be to te

I meet countless teams that claim to be following Lean principles; yet, they work for months on what they call an MVP, and they really don't know what they have and whether it will sell until they've spent substantial time and money—hardly in the spirit of Lean. Or they go way overboard and think they have to test and validate everything, so they g

Find some people who fit your target, and test your prototype. What worked? What didn’t? What did you learn? Take those learnings and go back to Ideate -> Prototype -> Test again.