The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness

You may have a great idea that solves a huge problem—but if people don’t care, they won’t buy it. It could even be a lifesaving device. “Pain” is personal. Personal Pain causes People to Pay.

A lot of companies focus on selling features rather than taking a much more effective approach selling benefits. Show potential customers the idea and appeal to the emotions, creating a positive personal connection.

This is when the measure itself becomes the end.

First, think outside the box. Then associate your thoughts with things you have observed or experienced. This is the essence of creativity. Always be filling your “card catalog” with experiences and knowledge. Then take those cards and put them together in different combinations.

A: helps someone get over a hurdle, B: is distinct, C: creates a positive personal connection.

The agency theory states that the agent will want to maximize utility for one’s own benefit. Goal incongruence is when the principal and the agent’s goals don’t align.

The reality is that people want the most amount of money while doing the least amount of work.

Spend time on soft costs (planning, ideating). Most companies invest very little in soft costs, which can be detrimental once a (product, theme park, etc.) is launched.

The problem today is most people spend time CONSUMING versus CREATING. Make a real commitment to start creating. It will benefit both your personal and professional life.