Nike debuts new store concept with Nike Style

exploring the potential of what have been called hyperphysical stores. The macro trend was identified by The Future Laboratory, a trends and strategy company, to describe retail spaces that are enriching and emotional. They “create a really sensorial and holistically memorable store experience that goes beyond the original idea of retail,” says Abi... See more

First described as the “store with no inventory” when introduced in late 2017, it is indeed very much more. The store is built around three key offerings: online order pickup and return, styling services, and tailoring and alterations. Other services vary by location but include nail services, bars, gift wrapping, even stroller cleaning...For Nords... See more