You don’t sell ads on your blog (rarely), you don’t get the big book deal (rarely), but you do build trust and this leads to opportunities. My own blog has made me a total of zero cents but has created millions in opportunities. In Bryan’s case it led to more inflow and his biggest early opportunity.

The best way to give yourself a raise every day is to spend time every day focusing on new ways that you can build your list. If you follow the processes in the Secrets trilogy, including becoming better at communicating with your audience, you should be able to average more than the $1 per month per name on your list.

“Testing is important, but it pales in comparison to the traffic source,” author and entrepreneur Ramit Sethi told me. “People love to spend time split-testing headlines, copy, graphics, even tiny boxes. They can usually achieve greater returns by focusing on the source.”