Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

“Yeah, most funnels fail the first time. Mine all do. The launch is just about getting the initial numbers and data we need so we can make the changes required for this funnel to work, and we have no idea what they are until we send some traffic into it. The sooner we see where the funnel is failing, the faster we can get it fixed.”

By stacking your funnels together this way, you will notice that you will also start making more money from each person who comes into your funnel because they are seeing more offers. This will give you the ability to make more money from each customer and allow you to outspend all your competitors.

One of my early mentors, Joe Vitale, once told me that “money follows speed,” and that rule has been true my entire career.

Some people will want to move slower with you. At the end of the funnel, they will be done, and that is okay. This is where the Attractive Character and follow-up funnels start to progress the relationship until they are ready to reengage with you in the next funnel in your value ladder. For others, they will want to move faster, and so funnel stac

Tony Robbins often talks about how reading a book is like taking a decade of someone’s life and compressing it down to a day.

The late Gary Halbert once said, “Properly exploited, one good idea that occurs to you while walking on a beach is worth more than ten lifetimes of hard work.”19 I may take that statement one step further and say that “one good funnel, properly exploited, is worth more than ten lifetimes of hard work.”

After my funnel is live, I like to invest the amount of money in traffic that I would make if one person were to buy my product. So if I have a webinar that sells a $1,000 course, I’ll test with $1,000 of traffic. If I have a book funnel with two upsells, I will total up the prices of all the products in the funnel ($0 book + $37 bump + $97 OTO + $

QUESTION #2 Clearly, you know what you want. You’ve painted a really great picture for me. So let me ask you this—why don’t you have it yet? What’s been standing in your way or holding you back?

The second metric is average cart value, or ACV. This is how much money you make on average inside of the funnel for each customer you acquire. If I get 10 people to buy my book, and I make $1,000 in total sales throughout that entire funnel, then my ACV is $100.