Saved by Jordan Bester
How To (Actually) Calculate CAC at andrewchen
...is what approach you use to *acquire customers at scale.*
Meaning, what's your *distribution* insight?
Not just your product insight.
Because if you build something good, often they will not simply come.
How much does it cost to acquire each customer through this channel strategy? How many customers are available through this channel strategy? Are the customers you are getting through this channel the ones you want right now?
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
impressions, number of clicks, click-through rate (CTR), conversion rate (from clicks to purchase), and customer acquisition cost (CAC).