DTSACMO : Brent Smart
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DTSACMO : Brent Smart
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- veryone sets out to do that, but they don’t create processes that result in that
- They rush things into the marketplace
- They don’t take the time
- They get impatient
- They don’t manage the creative community well
- No risk in new ideas that sound odd but could be great
- They don’t know how to process failure in creativity
- One of the things that Bob sees today i
Bob Iger • Creators, Creativity, and Technology with Bob Iger
- MAKE THE MOVIE POSTER What’s the movie poster of your idea? How can you tell your story within an image in an instant? Talking about an idea can only go so far. Get visual, sooner, to bring the team into your idea, and the idea to the consumer.
Greg Hoffman • Emotion By Design: Creative Leadership Lessons from a Life at Nike
What’s especially important in disagree-and-commit situations is that the final decision should be explained clearly to everyone involved. It’s not just decide and go, it’s decide, explain, and go.
Jason Fried • It Doesn't Have to Be Crazy at Work
During the “commit” stage, the effort will quickly become significantly more complex and begin involving multiple teams. However it is still useful to have one person who is ultimately accountable for the success of the initiative and holds all of the moving pieces in their head. This is often a senior marketing or product person.