The functional pillar, the sensorial experiential pillar, and the emotional pillar. It’s the emotional pillar that actually transforms a product into a true brand with a compelling story. This then creates the bond that convinces consumers there is no substitute for

“Branding is a process of meaning manufacture that begins with the biggest, boldest gestures of the corporation and works its way down to the tiniest gestures.

********************************************* What is your understanding of a brand? How would you define what a “brand” is? …………………………………………………. …………………………………………………. …………………………………………………. ………………………………………………….

Branding involves communicating with a targeted audience using effective and consistent messages. It’s about creating a specific, accurate, and memorable positive impression. In other words, branding is about identifying your core mission and values, then working outward to tell others your story.