decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. The personality of a product is an amalgam of many things – its name, its packaging, its price, the style of its advertising, and, above all, the nature of the product itself
David Ogilvy • Ogilvy on Advertising
A BRAND IS A PERSON’s GUT FEELING A ABOUT A PRODUCT, SERVICE, OR COMPANY.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to th... See more
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
In its simplest form the practice of branding is about creating differentiation, making one product or service seem different from competitor products. Brand values are the core beliefs or philosophy that a brand upholds, and which differentiate it from its competitors. Another way of characterizing a brand is by identifying its brand personality.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
A logo, brand mark or brand icon is a deceptively simple device. It employs a combination of shapes, colours, symbols and sometimes letters or words in a simple design that symbolizes the values, quality and promise offered by the manufacturers of a product or service.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
What is a brand?
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by ... See more
Firstly, here is what it is not…
: A logo
: A product
: A fancy office
The best definition I ever heard is this…
A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.
In reality, a brand only ever exists in the minds of customers.
And there’s a further nuance.
A brand’s value isn’t determined solely by ... See more
A brand is trust. A brand is an expectation that the customer will be happy with his or her purchase. A brand is something built by creating a group of products that all serve the same person.