Conquer Your Rebrand

Your brand relies on multiple elements to add layer after layer of resonance.

you’ve chosen an agency that cares about the customer experience. If that’s the case, then they also will have a clear onboarding process for you to follow.

Evaluate it based on their ability to illustrate how their work solves brand problems.

you should think about “onboarding” as the entire window of time between signing the contract and kicking off the project. You’ll enter this phase with questions, and you’ll have some work to do. If you’ve selected your agency well, they won’t look at this period as being dead air. Instead, they will use this time to clarify expectations so that yo

Either way, ask for transparency about it.

here’s a tip: Specialists have great partnerships with other specialists.

Generalist agencies will communicate a wide range of services and cover different verticals, sometimes seemingly at random, saying things like “We do everything you need,

I advise you to choose a specialist, especially if you want the best results in terms of craft.

we’ve learned that bending the process too far in any direction can be risky. If an agency holds tight to their process, don’t assume they’re just being inflexible. Ask them why. It may come down to the fact that they want to give you the best chance to succeed