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We’re going to offer Book 2 for sale on Amazon (and the other sites). But we’re also going to offer Book 2 for FREE for anyone who signs up to your mailing list. This book is your Magnet Book.
Nick Stephenson • Reader Magnets: Build Your Author Platform and Sell more Books on Kindle (2022 Edition)
The key to this strategy is to offer a limited range of prices: not so many as to create confusion but enough to provide buyers with a legitimate choice. Notice the important distinction that naturally happens when you offer a choice: Instead of asking them whether they’d like to buy your widget, you’re asking which widget they would like to buy.
Chris Guillebeau • The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg • 1 highlight
amazon.com
Traffic enters at the one end. Blazing hot prospects take a desired action at the other end and ascend to the next tier of your SOI.
The CTA (call-to-action) should ideally be the mechanism to get them ... See more
It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get new customers . . . forever removing the cash constrai
... See moreAlex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
LeadPages to create e-mail opt-in landing pages for Facebook Ads
Alex Harris • Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
He looked at me soberly and said: “Make people an offer so good they would feel stupid saying no.”