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Which product out of that suite of products do you want to focus on, to either make a great version of it or a version that solves one of their problems?
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
LeadPages to create e-mail opt-in landing pages for Facebook Ads
Alex Harris • Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom
amazon.com
I have always lived by the mantra, “Create flow. Monetize flow. Then add friction.” This means I generate demand first. Then, with my offer, I get them to say yes. Once I have people saying yes, then, and only then, will I add friction in my marketing, or decide to offer less for the same price.
Alex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
The One Minute Manager.
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom
amazon.com
Each one of the previously mentioned growth strategies was, in its own way, a bit like a Trojan horse. By doing one thing, something that often didn’t feel like marketing, a company was able to get access to users that it was then able to convert into customers, clients, or sign-ups. So, what’s your Trojan horse going to be?
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
consider showing different website content or even a different offer to this group.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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