$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

Step #5b: Put all the bundles together into the ultimate high value deliverable.

Pro Tip: Fast Wins Always try and incorporate short-term, immediate wins for a client. Be creative. They just need to know they are on the right path and that they made the right decision trusting you and your business.

If there’s one type of delivery vehicle to focus on, it’s creating high value, “one to many'' solutions. These will be the ones that typically have the biggest discrepancy between cost and value.

To recap quickly, remember that we covered identifying dream outcomes (step one), listing problems (step two), and determining solutions (step three).

Reminder: You only need to do this once. Literally one time for a product that may last years. This is high-value, high-leverage work. You ultimately get paid for thinking. You got this. This should be fun. Go ahead and list out all your possibilities now.

Step #1: We figured out our prospective client's dream outcome. Step #2: We listed out all the obstacles they’re likely to encounter on their way (our opportunities for value). Step #3: We listed all those obstacles as solutions. Step #4: We figured out all the different ways we could deliver those solutions. Step #5a: We trimmed those ways down to

People believe that if an expert does it, then they will be more likely to achieve the outcome than if they try on their own.

Uber vs Walking. Fast beats free. Many will always be willing to pay (price) for the (value) of speed.

When listing out problems, think about what happens immediately before and immediately after someone uses your product/service. What's the “next” thing they need help with? These are all the problems. Think about it in insane detail. If you do, you will create a more valuable and compelling offer as you’ll continually be answering people’s next pro