Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

BLOGS AND PERSONALITIES Andrew Chen’s essays http://andrewchen.co Noah Kagan’s blog http://okdork.com Patrick Vlaskovits http://vlaskovits.com/blog www.twitter.com/pv Jesse Farmer http://20bits.com Sean Ellis http://www.startup-marketing.com http://growthhackers.com Paul Graham’s essays http://www.paulgraham.com/articles.html Aaron Ginn http://www.

For example, let’s say your friend gets an email from his favorite product asking him to join a contest. He joins and shares it on Twitter because the product offers him another entry if he does. You see your friend’s tweet and click on it, entering the contest as well and sharing it with even more people. This is how viral loops become self-contai

Who are my ideal early adopters?

http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study

According to Bain & Company, a 10 percent increase in customer retention can mean a 30 percent increase in profitability for the company. And according to Market Metrics, the probability of selling to an existing customer is 60 to 70 percent, while to a new prospect it’s just 5 to 20 percent.

For Airbnb, it was craigslist infiltration, which allowed Airbnb hosts to use the site as a sales platform.

Zynga, it was all about D1 users—that is, users who came back after the first day.

I love the idea of Dropbox rewarding users with 250 megabytes of extra storage if they take a tour of the basics of Dropbox. The idea is to teach members how to use the service and motivate them to get past potential hurdles.

the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales. Marketing, too many people forget, is not an end unto itself. It is simply getting customers. And by the transitive property, anything that gets customers is