Sublime

Modern product designers are responsible for the following:

In 2008, I came to the realization that while I would one day like to publish a book, unless things changed, I would have no way of actually telling readers about my book. I decided I would build an email list. But what about? I wasn’t important or interesting enough for people to just sign up based on my name alone. So I came up with an idea: What

Materiam superabat opus. (The workmanship was better than the material.) The material we’ve been given genetically, emotionally, financially, that’s where we begin. We don’t control that. We do control what we make of that material, and whether we squander

At some point in every project I work on, I find myself recommending that the creator take the time to consult the book The 22 Immutable Laws of Marketing. The first seven laws of this classic marketing tome deal with the art of positioning and packaging. Not branding or style, but something deeper and also broader.

how do you get, maintain, and multiply attention in a scalable and efficient way?

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