Sublime
An inspiration engine for ideas
Creator-Led Brands by Safwaan Kay
youtube.com
We want to make an offer that’s so different that you can skip the awkward explanation of why your product is different from everyone else’s (which, if they have to ask, then they are probably too ignorant to understand the explanation) and instead just have the offer do that
Alex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than compe... See more
Marketplaces, Lead Generation, and Brokerages
You want to be ‘the guy’ who services ‘this type of person’ or solves ‘this type of problem.’ And even more niched ‘I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear.”
Alex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
Seth Godin: Marketing Strategies That Work
youtu.be
Sourcing Strategy That’S Worked In 48 Hours And No One Is Talking About - Searchfunder
searchfunder.com
“When I think about DTC companies that are raising VC dollars, they are funneling a huge majority of that money back to Facebook and Google,” says House of Wise’s founder, Amanda Goetz. “We’re at this inflection point of e-commerce where I truly believe people are the distribution channel. We are turning to humans over brick-and-mortar and paid ads... See more
Thingtesting • Just a moment...
TIMESTAMPS:0:00 - Intro0:28 - Ali Abdaal’s revenue sources1:20 - Part-time Youtuber Academy, Ali’s high-end course2:03 - Framework: Pricing against the demand curve3:29 - Framework: Vitamins vs Painkillers4:20 - How PTYA can 10x its revenue7:22 - Entrepreneurial Operating Systems8:48 - Ali Abdaal’s book9:07 - The James Clear model: Build in Public1... See more