Sublime

There is never a shortage of people with ideas in our world, but there are very few people who know how to successfully implement a good idea, which is more valuable than thinking about a thousand of good ideas at home.

lead him gently from one point of interest to another, with word pictures so clear, so simple, that he can almost see the things you are offering him?

Readers look first at the illustration, then at the headline, then at the copy. So put these elements in that order – illustration at the top, headline under the illustration, copy under the headline. This follows the normal order of scanning, which is from top to bottom. If you put the headline above the illustration, you are asking people to scan

I also told him that he was making the single most common mistake made by people who want to break into the MO business. What is that mistake? The mistake is finding or developing a product FIRST and then looking for a market to sell it to. This is backasswards. You Must Always Find A Market First... And Then Concentrate On A Product!

For each funnel I created, I would funnel hack a few dozen other people with similar funnels, and if they had sales videos, I would get them transcribed. I would read them over and over again, looking for the patterns. The more funnels I hacked and the more copy I read, the clearer these patterns became.