Sublime

wanted to be famous because I knew it would make marketing my speaking business so much easier.”

we want to draw your attention here to that last part of the formula, the “reason why,” because it’s the element many copywriters overlook.

Here is a short list of “killer” promotions to get you started.

Start with your Future Self

You need to uncover your customer’s deepest and most primal desires. You must delve into their fears, hopes, wishes, and dreams. This is the stuff they’re thinking but don’t tell anyone. You need to move beyond the obvious and work out how your audience thinks, feels, and acts. As Robert Collier said…

Write down your goals and go over them every day, not just once a year.

One good idea, clearly and convincingly presented, was better than a dozen so-so ideas strung together.

The less your customer knows about you, what you’re selling, or his own needs, the less effective a direct lead is likely to be.

Sell People What They Want To Buy!