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Do you know what most best-selling “How To” non-fiction books have in common? It’s a secret, and it took me about a decade to figure out. Their subtitles almost always have some variation of the following: A Proven Process A Mental Model A Simple Checklist A Timeless Framework An Unbreakable System
Nicolas Cole • The Art & Business Of Ghostwriting: How To Make $10,000+ Per Month Writing For Other People Online
KEY TAKEAWAYS While this chapter didn’t talk about how to write great copy (see the recommended reading at back of this book for that information), you now understand why the final 20 percent of the 41/39/20 rule is so critical. Your copy and creative shape how your list experiences your offers and are how you connect with them in a meaningful (and
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Sriram Krishnan • Andrew Bosworth on FB ads
I feel like outlining the steps to direct mail success so that's what I'm going to do. Step 1 - Find a hot market (mailing list) Step 2 - Find or create a product (preferably paper and ink) to sell to that market. Step 3 - Create a direct mail promotion that describes the product (or service) and the benefits of owning the same. Step 4 - Make a tes
... See moreBond Halbert • The Boron Letters
How to meet anyone you want
youtube.comConstant Marketing Machine 101 : Generate A Small Second Income with this Down and Dirty Marketing System for the Broke College Student
amazon.com
