Sublime

One of the fundamental rules of marketing is that “a confused mind always says no.” Most websites have so many buttons, so many calls to action, and so many menus leading to hundreds of different pages that the only thing the website really does well is to confuse people.

Notice that the strength of the field moves from zero to its maximum-positive strengths and then back to zero; it then repeats the pattern in the negative direction. This is why the field around a beam of light does not attract metal like an iron magnet does. The field around a photon of light is positive half of the time and negative the rest of t

Hue is less important for readability than lightness. Contrasting lightness is the most important of the three color components for readability. Lightness refers to how bright the color is.

Discrepancies occur because the two systems are measuring things differently or using the same terms for different things. The integration and reconciliation of conflicting measurement systems are now the major stumbling block in performance-based ad systems.

There is no object so foul that intense light will not make beautiful.

Conversion Rate, expressed as a percentage, is defined as Outcomes divided by Unique Visitors (or Visits). Outcomes are customarily the submission of an order on your ecommerce website.

pages that are visited the most from search engines are particularly important to understand, because they will have a high impact on the conversation rate