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Tim Ferris
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Lenny's Podcast: Product | Growth | Career - The nature of product | Marty Cagan, Silicon Valley Product Group
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Companies have a strong incentive to align their PR stories around the heroic founder and make it seem that their success was the inevitable result of a good idea.
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Rather than delegating or deferring figuring out the solution, we need to embrace product discovery as the most important core competency of the startup.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
The macro parts link all your advertising, marketing, publicity, sales, and operations pieces together with common themes, a clearly understood covenant with customers, and, as I said, a process for moving the customer
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
by Frank Robinson (in 2001),
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
To define the battle effectively so that you win the business of a pragmatist buyer, you must: 1. Focus the competition within the market segment established by your must-have value proposition—that is, that combination of target customer, product offering, and compelling reason to buy that establishes your primary reason for being. 2. Create the c
... See moreGeoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
Management is about doing things right; leadership is about doing the right things. Peter Drucker