Sublime
An inspiration engine for ideas
(“Where will I be allowed to make a profit?”)
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
Make a specific promise and tell your prospects they must experience the benefits you’re promising – otherwise they don’t owe you a red cent.
Sabri Suby • SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
David Schonthal surprises and delights audiences, and he does it reliably. No unsolicited email would have secured David a gig with Carol. She had to experience him for herself.
Michael Port • The Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required
In the process, he's moved from selling his time to selling the results his audience values.
Jamie Smart • Results: Think Less. Achieve More
Try Before You Buy You pay nothing until after you have tried our product for 30 days. Copywriting legend Gary Halbert said that this is the most powerful tactic he has ever used, but in Gary’s words, “Very few people have the balls to test it.”
Mark Joyner • The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
As a general rule, the more "custom tailored" your promotion, is the more successful it will
Bond Halbert • The Boron Letters
Testimonials work well, as long as they come from experts in reputable companies.
David Ogilvy • Ogilvy on Advertising
all the national advertising in the world only gets the prospect to the door. What the team does from that moment on, to make it a memorable buying experience, is what explodes a business and takes it to the top.