Sublime

I’ve found that the best way is to drive people online using direct mail, using an over-sized postcard or what I call a 4-page self-mailer. I send out almost 300 mailings a year and about 100 of those are doing exactly that. They’re driving people online. They’re building their herd. They’re getting email addresses and they’re getting people from o

The man I had come to see was Danny Garcia, one of the world’s most prominent consultants for magic television shows. Danny, an incredibly innovative creator, has, like Doug McKenzie, been a mainstay in the consulting community for more than a decade.

This simple idea that “you have tons of value to share, but don’t have the time to share it” is how we closed over 300 clients in industries ranging from biotech to cryptocurrency platforms to women’s lingerie. And built a multimillion-dollar ghostwriting agency as a result.

Geoff has a fixation on value. He can’t stand the idea of spending a single extra dollar if it doesn’t provide at least two dollars of value. Maybe that’s extreme. But so is a fortune (and foundation) of hundreds of millions of dollars. He’s not successful despite his quirk; he’s successful because of it. And what’s made Geoff successful is that he