Newbie Friendly List Building Secrets: 12 Free & Dirt Cheap (but Proven Effective) Ways to Quickly Build a Responsive Email List

you can see building an audience as building a business that’s driven by a super-warm hot list. They trust you. They like you. They are following you and listening to you because you help them, but also because they feel a connection with you and you stand for something that matters to them.

Plus, at the same time, it’s giving me celebrity status. We are (like it or lump it) in what publicity expert Paul Hartunian calls a “celebrity obsessed” culture. Nobody cares what “experts” think anymore. That’s why some Hollywood airhead can write an error-filled book on a serious medical subject and get on all the big talk shows and sell million

My entire business is based on the classics of direct response, studying guys like John Carlton, Dan Kennedy, Gary Bencivenga, and anyone else.

but the essentials to making money are still the same. It’s traffic that’s going to an irresistible offer that creates conversions which equals money. That’s the formula. There’s no secret formula to making money online. That is the recipe.

the average working corporate employee, even if they have a nice cushy executive job, they still respect people that have their own business, even if that person is just starting out in their own business and just struggling to get it going. Everybody just has this enormous respect for people that have their own business, so your initial credo or y

I’ve found that the best way is to drive people online using direct mail, using an over-sized postcard or what I call a 4-page self-mailer. I send out almost 300 mailings a year and about 100 of those are doing exactly that. They’re driving people online. They’re building their herd. They’re getting email addresses and they’re getting people from o

while most people focus on trying to minimize that cost and spend as little money as they can on advertising and not risk their budget, what I’m encouraging my students to do is to figure out a way to spend as much money as they possibly can on the lead. If you can spend $1 on a lead and I can spend $5, I’ll make you look stupid. They won’t even wa

The way I see this to pan out is the books that are the oldest about direct response copywriting, the books that were written 50-60 years ago or 30 years ago like Scientific Advertising – I don’t know when that was written, but many principles of Scientific Advertising I see being applied everywhere online.

Here’s the deal. We all have to live somewhere, so in a way we’re all local, because we all live somewhere. Some people choose to be hermits or choose not to go out and network, and that’s fine, that’s a choice, but the truth is we still have to live somewhere. What better way to network or connect with people than to be seen on TV or heard on the