Sarah Wood

The UK’s largest recent study of drinking behaviours showed in 2019, 16-to-25-year-olds were the most likely to be teetotal, with 26% not drinking, compared to the least likely generation (55-to-74-year-olds), 15% of whom didn’t drink.

I honestly think in 30 years society will look at alcohol like we look at tobacco today. You can already see it starting—Gen Z consumes 20% less alcohol than Millennials did at the same age.

Normalizing sobriety in an alcohol-dependent society is difficult, especially when individuals are up against a trillion-dollar industry pumping out advertisements and making it seem like the only way to experience life is with a drink in your hand. Marketing budgets for alcohol brands are expected to rise to $7.7 billion by next year, and the indu... See more

“Isolation,” Holly Whitaker writes in her book Quit Like a Woman, is “an almost inextricable and necessary part of recovery”—it is “what saves you, what breathes you, [and] what makes your bones.”