Paulina Paucic

Class still exists, but there’s no longer just one aesthetic per class. Instead, “class” is expressed merely by price points that exist within consumer subcultural categories.1

No matter how great the list of product recommendations in your favorite nootropics or skincare subreddit, the practices and the moral premises of a subculture always are deferred when put in company hands. Deferred in the way that buying the hottest running shoes don’t mean you’re fit. Deferred in the way that buying books from Verso isn’t an adeq... See more

We are truly free in a universe-sized playground, so we might as well aim to be happy.

People co-create their identities with brands just as they do with religions, communities, and other other systems of meaning.

The judge of a subculture is not its stated axioms, but the type of people who identify as its members.