Saved by Keely Adler and
After Authenticity
Subcultures were the main creative cultural force from roughly 1975 to 2000, when they stopped working. Why?
meaningness.com • Geeks, MOPs, and Sociopaths in Subculture Evolution
One reason—among several—is that as soon as subcultures start getting really interesting, they get invaded by muggles, who ruin them. Subcultures have a predictable lifecycle, in which popularity causes death. Eventually—around 2000—everyone understood this, and gave up hoping some subculture could somehow escape this dynamic.