nicole

[5:45] Getting comfortable with not accomplishing tasks and using a calendar more as an inspiration and a guide as to what I want to spend my life with tends to be really, really helpful, and I found that going from not putting things in my calendar if I'm afraid I won't complete them because it will really bother me, to actually putting them in my... See more

I think the skill is holding both of those… to borrow a phrase from my wife, she loves this phrase, “holding both of those things in your head at the same time.” One is absolute dedication and commitment to a vision of the future that you see, your recursive vision about the future. And two, an utter lack of bias or pre-determined thought on how yo... See more

I think about the leverage that is possible with technology and technology companies versus again old world media, where I spent time earlier in my career -- nowhere near that kind of leverage that you can get.

"Ask your target users four questions. Number one, at what price would you consider Superhuman to be so expensive that you would not consider buying it? Number two, at what price would you consider Superhuman to be priced so low that you would feel the quality couldn't be very good? Number three, at what price would you consider Superhuman to be st... See more

[6:10] In a study doe by Fishbach, it found that if you are continuously doing things that you don't enjoy, or forcing yourself to do work when you're finding it unenjoyable, it can lead in the long term to procrastination or failure on these tasks.

The challenge then becomes raise enough money and keep morale high enough for long enough so that you actually have the time to make it work. Hence the job of the CEO – the momentum creator.