Mila Superstar

Situation: What is the state of affairs today?Complication: What has changed that requires action?Resolution: Minto Pyramid-style: answer-first followed by supporting arguments.

Sit next to your EM and DMHave a weekly meeting to align on priorities, share information, and unblock the team.Spend time outside of work hours in order to connect as humans.

odds are money isn’t the most important form of currency. Reputation and social capital will be an important unit of currency almost everywhere; people trade favours and stake their reputations when they want to get things done.

Your company strategy flows from your mission. It defines the plan by which your company will achieve its mission and and generate value from that mission. Often, companies think about strategy in quantitative terms (our strategy is to achieve a CAGR of 20% over the next 3 years). However, this conflates strategy (the plan) with goals (the measure ... See more

For consumer companies, there are only three growth “lanes” that comprise the majority of new customer acquisition:1. Performance marketing (e.g. Facebook and Google ads)2. Virality (e.g. word-of-mouth, referrals, invites)3. Content (e.g. SEO, YouTube)

1. Learn: Read, use, build